Paddle-Sport Business for Sale!

Bob and Carrie Butt, owners of Divepoint Scuba/Paddle & Adventure Center, are looking to sell the Paddle Sport portion of their business, including all paddling inventory; and lease or purchase the Wausau location. Now that the kids are grown up and out of the house, there are more opportunities to travel and lead groups to scuba diving destinations; however, this means there is less time to devote to two thriving businesses. As Divepoint Scuba seeks to return to its roots in scuba diving, snorkeling, swimming, backpacking, climbing, and camping at the Stevens Point location. We are in search of energized and passionate individual(s) who would like to continue Divepoint Paddle with its already-grounded 20-year paddle sport business in Central Wisconsin.


Divepoint has earned its reputation as a reliable kayak retailer offering top-notch brands such as Perception, Dagger, Wilderness Systems, Current Designs, Native Watercraft, Jackson, Eddyline, Hurricane, BIC, & Boardworks. Since the Wausau location’s 2012 debut, Divepoint Paddle has worked hard to establish a successful paddle sport business catering to both purchasers and renters of paddling equipment. Divepoint specializes in the sales of kayaks, stand-up paddle boards, and their associated accessories, taking pride in providing exceptional customer service. Divepoint has also planted roots for being a reputable kayak and paddle board repair business. In addition to equipment sales, servicing, and rentals, Divepoint Paddle offers kayaking skill and safety classes for all types of paddlers and realms of paddling, including--but not limited to--recreational, flat water, whitewater, and Great Lakes sea-kayaking.


Divepoint Paddle is located on the Wisconsin River near downtown Wausau and has direct river access, making the business ideal for demoing boats, renting, hosting private paddling groups, and instructing. The store location is just two blocks west of Athletic Park at 106 East Wausau Ave. in the heart of the growing Downtown River District of Wausau. Divepoint Paddle’s location is perfectly situated in the center of the community’s “River’s Edge Parkway” development project along the east bank of the Wisconsin River. This means there is unlimited potential as the city center expands, and Wausau continues to invest in its public infrastructure, such as the expanding pedestrian  trail that extends past this Divepoint location. This business’s location is also lucrative for the sales of whitewater kayaking equipment because it is located just up river from the Wausau Whitewater course, which hosts the annual Midwest Freestyle Championships. Divepoint Paddle is the singular whitewater equipment retailer in the area, and thus a valued asset within this subsection of the paddling community. There is also the opportunity to expand into guided paddles, livery service, paddle board races, fishing tournaments, corporate group outings, online sales, travel and adding winter sports lines.


Now that you are aware of the history and trajectory of Divepoint Paddle, here are some details on the the location and our intentions; The business price is available upon request which includes building lease and all kayaking inventory and infrastructure from both the Stevens Point and Wausau locations. The POP (point of sale) computer, cash register, and program are not included as they are an extension of the Stevens Point stores system. To clarify, the Stevens Point location would no longer sell any paddle sport products as not to compete with the new owners.  The property (106 E Wausau Ave) lease, features an 1800 square foot storefront, 2400 square foot warehouse with 12-foot ceilings, loading dock, and a large customer parking lot. This property leaves great potential to add a picnic area and deck. The Purchase of the building and property is also an option. This offer is available immediately, and we are willing to consider finance options. Divepoint’s knowledgeable staff and management team would be more than willing to mentor and provide any training you would need to continue the legacy of Divepoint Paddle.


Please feel free to pass this information onto anyone who may be interested; partners, sales associates, employees, and friends.

Serious inquiries only please! Contact: Bob or Carrie at 715-344-3483



Bob & Carrie Butt

Divepoint Scuba & Adventure Center

944 Main Street

Stevens Point, WI 54481


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